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Blue Elephant » Blog Archive » Aqua Vista

Aqua Vista

Branding & Marketing

Aqua Vista

Dartmouth, Nova Scotia is on the come up. It has character, charm and amazing housing options.

The Aqua Vista is located on the waterfront in the heart of downtown Dartmouth. The first units for sale at Aqua Vista went fast. With top quality amenities, desirable locations within the building and incredible views of the Halifax Harbour, these units practically sold themselves. As is the case with any building, some units just aren’t as sought after. Those are the units that are always the hardest to sell. It was at this point that we got involved with Aqua Vista.

The Goal

Position the remaining units at Aqua Vista as desirable.

Key Insight

When you live at the Aqua Vista, you don’t just buy a condo, you buy into a lifestyle – one that includes things like doing your yoga routine while watching the sun rise over Halifax, and walking along the waterfront in your flip flops. It’s hard to put a price tag on a lifestyle like that. But we did.

We sold flip-flops for $379,000. We sold yoga mats for $499,900. We sold wicker chairs for $789,000. Of course, no yoga mat, wicker chair or pair of flip-flops are worth that kind of money. And that was the idea. We used a classic formula, the old misdirect, to grab people’s attention. Because there was a catch with every one of those purchases: they each included a condo at the Aqua Vista.

We developed the overall look and feel for the campaign across all touch points. We attributed a high-end, luxury tone and aesthetic to the campaign that intrinsically tied back to the lifestyle available at Aqua Vista. At many points throughout the campaign, many of us in the office even considered moving into the Aqua Vista. The advertising was that good.

The Results

The campaign successfully tightened King’s Wharf’s stranglehold as the #1 condo development in Dartmouth. People took notice in real life and online.

Let’s get more eyes on your brand. Give us a shout.

Our Work

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